Information Request: Luxury Retail Management 2016

Grand Hyatt Erawan Bangkok -

Ended 30 April 2016
Grand Hyatt Erawan Bangkok

Information Request: Luxury Retail Management 2016 (3-day Intensive Program)

Master The Art Of Managing Retail

Keynote Speaker: Prof. Denis Morisset an ESSEC Graduate with 20 years professional experience in the luxury industry. Former COO of Ralph Lauren Europe, and Former CEO of Pierre Balmain and Giorgio Armani

Luxury retailing has been evolving dramatically during these past few years: a wide range of formats and concepts have emerged, posing new challenges to managers. Luxury players are constantly striving to innovate, create new emotions, and design new products and distribution strategies. Today, retail has become a key battleground in the crucial quest to find and keep the best customers.

Luxury Retail Management Program is a must-attend for retailers, brands, consultants and marketers looking for strategic and tactical advice, tips, case studies on luxury retailing.

Key Learnings

- The strategic role of retail for luxury brands
- Retail store formats, store architectural concepts, experiential stores and flagship stores, in-store merchandising
- The art of selecting locations, key money, relationship with landlords
- Financial management of retail (retail math, rent, store P&L, inventory management issues)
- The different retail channels (including department stores, duty free, factory outlet stores, pop-up stores, etc)
- Luxury service and the service gaps in luxury retailing: how to motivate and train retail staff, best practices from hospitality industry, how to deal with different consumer cultures and motivations
- The different facets of luxury service (professional, human, aesthetic)
- How to convey exclusivity through VIP service
- The opportunities and challenges of digital marketing and e-commerce

Register: Online Registration: 
E-mail: [email protected]
Tel: 02-648-2948

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Ends 30 April 2016

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Grand Hyatt Erawan Bangkok

494 Rajdamri Road Bangkok, Thailand, 10330

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Grand Hyatt Erawan Bangkok
Grand Hyatt Erawan Bangkok

494 Rajdamri Road Bangkok, Thailand, 10330

View venue profile - Go to venue Website

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